On July 26, 2023, Samsung held a product launch event in Seoul, South Korea, where it revealed its most recent developments in the domain of foldable smartphones. Samsung has been at the front of the foldable phone market, having released its first folding devices in 2019.
With the Launch of the Galaxy Z Flip 5 and Galaxy Z fold 5, the company aims to further solidify its position in this budding market. The two devices accompany more advanced features, improved durability, and sleeker designs, but their high prices remain a challenge in a market that is yet to fully take off.
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Sources Related to Samsung and Foldable Phones (For R&D)
- Official Website of Samsung
- The Official Samsung Galaxy Site
- Samsung Galaxy Z series
- Best Foldable and Rollable Phones in 2023
- The 5 best foldable phones of 2023
- Fold the phone: all the foldables coming in 2023
Galaxy Z Flip 5
The Galaxy Z Flip 5 is a clamshell-style folding smartphone that stands apart with its unique design. When closed, the device takes on a square shape, making it more pocket-friendly. However, when opened, it changes into a normal rectangular smartphone. This phone is water and dust resistant and features a three-stop “zero gap” hinge, allowing users to adjust the device’s angle according to their preferences.
Compared to its predecessor, the Flip 5 comes with a tighter hinge and a much larger cover display, which enables users to access various widgets, including their calendar and clock. The device’s improved selfie-taking capacity and water resistance make it an appealing choice for consumers who look for both style and usefulness.
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Galaxy Z Fold 5
The Galaxy Z Fold 5 is the successor to Samsung’s original Galaxy Fold, and it boasts a range of incremental updates. One notable improvement is the device’s 6.2-inch display that can be folded out to reveal a larger 7.6-inch main screen, offering a tablet-like experience. The main display is impressively brighter, emitting 1,750 nits, making it more vibrant and suitable for multimedia consumption.
The device is more thinner by 2.4 mm contrasted with its predecessor, and it includes an under-display front camera, resulting in a more seamless design. Additionally, the Galaxy Z Fold 5 is compatible with Samsung’s S Pen, enhancing its productivity and creative capabilities.
Foldable smartphones address a niche segment of the smartphone market, but they are growing rapidly. Samsung faces fierce opposition from other phone manufacturers, especially Chinese brands, who are additionally launching their own foldable phones.
Despite the competition, Samsung keeps up with its position as the market leader in foldable phones. In 2022, the company held a 80% share of global foldable shipments, as reported by Canalys. However, other vendors like Oppo, Honor, and Motorola are gaining ground, challenging Samsung’s dominance.
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The foldable phone market is giving indications of development, with global foldable smartphone shipments projected to reach at 19 million units in 2023, a 45% increase from the earlier year, as per Counterpoint. By 2027, shipments could surpass 100 million units. The market share of foldables is still relatively small compared to traditional smartphones.
Apple’s potential entry into the foldable market is a highly anticipated event, and analysts speculate that it could invigorate the segment and stimulate consumer demand. At present, Apple has not confirmed any designs for foldable devices, but rather its presence in the market could significantly impact its growth trajectory.
Foldable phones offer a unique and innovative form factor that appeals to consumers looking for something different from the traditional rectangular smartphones. The ability to have multiple apps displayed on the screen simultaneously enhances multitasking and productivity.
As consumers hold onto their smartphones for longer periods, the appeal of top-of-the-range foldable devices with advanced features is expected to grow. Industry specialists believe that foldables will remain a lucrative niche with good margins and premium positions, attracting consumers who seek to stand out from the crowd.
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