Taylor Swift’s concerts in Edinburgh created a seismic activity, as thousands of “Swifties” generated detectable ground movement. Over the course of three electrifying nights at Murrayfield Stadium, more than 200,000 fans attended the performances, setting off seismic waves that were measured by the British Geological Survey (BGS).
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According to the British Geological Survey (BGS), seismic activity was detected nearly four miles away from the Murrayfield Stadium due to the dancing of Taylor Swift’s fans.
The vibrations reached a peak of 160 beats per minute during the song “…Ready For It?” with seismic power equivalent to about 80 kW.
The BGS highlighted that each concert night June 7, 8, and 9, 2024 followed a similar seismic pattern. “…Ready For It?,” “Cruel Summer,” and “Champagne Problems” were the songs causing the most noticeable tremors.
Friday, June 7, is the highest seismic activity with a ground movement of 23.4 nanometres, slightly higher than the nights which recorded 22.8 nm and 23.3 nm respectively.
Taylor Swift’s concert on June 7 became the highest-attended concert in Scottish history with around 73,000 fans. This record was broken on each following night of the tour.
The economic impact of Swift’s concerts is estimated to be huge with her Edinburgh performances alone contributing approximately $98 million to the city’s economy.
The UK economy is expected to benefit to the tune of £1 billion ($1.27 billion) from her entire UK leg of the Eras Tour.
The city of Edinburgh capitalized on this influx of visitors by creating the “Taylored Taste Trail,” which involved over 40 local businesses offering Swift-themed products and experiences.
The BGS utilized highly sensitive instruments capable of detecting minute seismic activity from kilometers away. The fact that the concerts were measurable at such distances underlines the magnitude of the fans’ enthusiasm.
The seismic activity generated by the fans’ dancing was enough to power around 10-16 car batteries. Swift’s fans outperformed other major concert attendees in Edinburgh,including those of Beyoncé, Harry Styles and Bruce Springsteen in terms of the seismic activity generated.
Each concert was a 3.5-hour extravaganza with Swift performing her greatest hits across her various musical eras.
The concerts were filled with high-energy performances that kept fans dancing and singing throughout. Fans cherished the experience, describing it as magical and full of joy.
Taylor Swift’s connection with her audience was evident as she acknowledged their record-breaking attendance and expressed her gratitude from the stage.
Edinburgh’s local government and businesses were well-prepared for the influx of Swifties, which resulted in economic benefits and a boost in the city’s global reputation as a premier destination for major events.
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The long-term economic benefits from the concerts are expected to go beyond immediate ticket sales, impacting tourism, local businesses and future event planning.
Taylor Swift’s UK leg includes additional performances in Liverpool, Cardiff and London, with eight nights planned at Wembley Stadium.
The tour spans 22 countries and 152 dates, already making it the highest-grossing tour in history with over $1 billion in revenue in its first eight months.
A previous concert by Harry Styles at the same venue recorded a higher seismic reading of 30.9 nm. Beyoncé’s and Bruce Springsteen’s concerts recorded seismic activities of 14 nm and 13.8 nm, respectively.
Taylor Swift’s concert in Seattle’s Lumen Field set a record for seismic activity surpassing even the “Beast Quake” caused by a Seattle Seahawks touchdown celebration in 2011.
During the song “Ready For It?” the activity peaked at 160 beats per minute with the crowd generating approximately 80 kW of energy.
A spike in seismic activity was also recorded during a four-minute ovation following “Champagne Problems.”
Fans danced, cheered and stomped during key songs, leading to seismic measurements. The Friday night audience was noted for their high energy resulting in the largest recorded ground movement of the three nights.
Taylor Swift’s Eras tour is on track to become the most lucrative concert tour in history with projections exceeding $2 billion by the end of the tour.
Fans traveled from around the world to attend the concerts, showing Swift’s international appeal and economic influence on the local and global music industry.
The Edinburgh concerts were the first of 17 UK dates with future performances including an eight-night run at London’s Wembley Stadium. The tour consists of 152 dates across multiple countries.
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