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Netflix House: Netflix to Open Two New Entertainment Venues

Netflix House is not just another themed entertainment venue, it’s an experience designed to let fans live out their favorite Netflix shows and movies. The idea builds on Netflix’s previous pop-up events for popular series like Bridgerton, Money Heist, Stranger Things, Squid Game and the food-themed Netflix Bites.

Netflix House: Netflix to Open Two New Entertainment Venues

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The first Netflix House venues will be located in two of the most visited shopping centers in the United States:

  • King of Prussia, Pennsylvania: The King of Prussia Mall, located at 180 North Gulph Road, is one of the largest malls in the country, known for its retailers and high foot traffic.
  • Dallas, Texas: The Galleria Dallas, situated at 13350 Dallas Parkway, is a premier shopping destination that attracts millions of visitors annually.

Both venues will occupy former department store spaces, each covering more than 100,000 square feet, an ample space for a range of activities planned.

Each venue will be divided into various sections, each themed around a different Netflix show or movie. You could be waltzing on a Bridgerton set one moment and competing in the Squid Game Glass Bridge challenge the next.

Expect hands-on, interactive installations where you can participate in challenges and activities inspired by Netflix’s most popular series and films.

The venues will feature restaurants offering dishes inspired by Netflix shows from around the world. Whether you’re craving the elaborate culinary creations from Chef’s Table or the street food featured in Street Food Asia, there will be something for every palate.

Fans will have the opportunity to purchase exclusive merchandise from their favorite shows. Imagine buying that Stranger Things Hellfire Club T-shirt you’ve always wanted or a replica of the Dali mask from Money Heist.

Netflix House is a new business venture and it’s a strategic marketing at deepening fan engagement with the Netflix brand.

As Marian Lee, Netflix’s Chief Marketing Officer, explains, the goal is to create a venue that brings Netflix stories to life in fresh and unexpected ways.

By offering a evolving slate of activities and experiences, Netflix House plans to keep fans returning, thereby supporting Netflix’s core subscription-streaming business.

The experiences at Netflix House will be regularly updated to keep pace with new show releases and audience interests.

Outside each venue, visitors will encounter eye-catching sculptures and a mural mash-up of characters from popular Netflix titles.

From entertainment to dining and shopping, Netflix House offers an experience that goes beyond just watching a show. It’s a place where you can live, taste and wear your favorite Netflix stories.

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The first Netflix House venues will be located in Dallas, Texas, at the Galleria Dallas and in King of Prussia, Pennsylvania, near the Philadelphia metropolitan area.

Each location will occupy more than 100,000 square feet, previously home to now-defunct department stores.

Netflix House will feature a variety of attractions including themed gift shops, restaurants, and interactive experiences based on hit shows like “Stranger Things,” “Bridgerton,” and “Squid Game.”

The company has successfully launched over 50 fan experiences in 25 cities globally. These include themed events such as “The Queen’s Ball: A Bridgerton Experience” and “Stranger Things: The Experience.”

Netflix House promises to be a one-of-a-kind destination, combining the elements of a theme park, retail store and dining experience.

Fans will be able to participate in interactive events and attractions based on popular Netflix shows. For instance, a recreation of the “Glass Bridge” challenge from “Squid Game” will offer a thrilling, hands-on experience for visitors.

Themed restaurants and gift shops will provide fans with exclusive merchandise and dining experiences inspired by their favorite shows.

To ensure that Netflix House remains a popular destination, the company plans to regularly update the attractions and experiences.

The selection of Dallas and King of Prussia for the first Netflix House locations is strategic, taking into account factors such as high foot traffic and proximity to large metropolitan areas.

Both locations are situated in some of the most popular shopping centers in the United States.

The decision to open in these locations also resonates with the cultural themes of Netflix’s content. For example, “Stranger Things” season three featured a retro shopping mall, which ties in well with the choice of repurposing traditional retail spaces.

Here’s a Snapshot of What a Day at Netflix House Might Look Like:

  • Morning: Start your day with a stroll through a beautifully designed Netflix-themed garden, featuring sculptures of iconic characters.
  • Midday: Participate in interactive exhibits and live shows such as a treasure hunt inspired by Money Heist or a dance-off on a Bridgerton ballroom set.
  • Lunch: Enjoy a meal at one of the themed restaurants, with a menu that might include Korean dishes from Squid Game or British high tea from Bridgerton.
  • Afternoon: Visit the merchandise store to pick up exclusive items, then relax with a coffee at a café styled after the Stranger Things’ Starcourt Mall.
  • Evening: Attend a special event or workshop such as a cooking class inspired by Chef’s Table or a behind-the-scenes look at how your favorite Netflix shows are made.

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