Xiaomi has officially overtaken Apple, becoming the second-largest smartphone brand globally in August 2024. According to Counterpoint Research’s Smartphone 360 Monthly Tracker, Xiaomi’s global sell-through volumes stayed steady, whereas Apple saw a seasonal dip in August, which is typically a slow month for the company due to its upcoming product launches in September.
Xiaomi has introduced its first clamshell foldable smartphone, the Xiaomi Mix Flip. Launched alongside the Xiaomi Mix Fold 4 and the Redmi K70 Ultra in China on July 19, 2024.
Xiaomi has officially entered the electric vehicle market, revealing its first model, the Xiaomi SU7. With an investment over 10 billion yuan ($1.4 billion), Xiaomi to challenge established automakers like Tesla and Porsche in China’s growing EV sector.
The Xiaomi 13 Ultra flagship smartphone is set to launch globally on June 7, according to an announcement by Xiaomi. The company has confirmed the launch date for the Xiaomi 13 Ultra on its Hong Kong website.
