Xiaomi Overtakes Apple to Become World’s No. 2 Smartphone Brand
Xiaomi has officially overtaken Apple, becoming the second-largest smartphone brand globally in August 2024. According to Counterpoint Research’s Smartphone 360 Monthly Tracker, Xiaomi’s global sell-through volumes stayed steady, whereas Apple saw a seasonal dip in August, which is typically a slow month for the company due to its upcoming product launches in September.