LinkedIn is set to venture into the world of gaming. With over 1 billion users worldwide, LinkedIn’s decision to integrate gaming into its platform shows the change towards enhancing user engagement and deeper connections among its diverse user base.
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The gaming idea is not just a concept but a planned venture, as evidenced by the platform’s development of three distinct puzzle-based games: “Queens,” “Inference,” and “Crossclimb.”
These games are designed to inject an element of entertainment into the otherwise mundane process of job searching providing users with a refreshing break from conventional networking activities.
While the company has remained tight-lipped about the specifics of its gaming project, app researchers have discovered evidence pointing towards the platform’s experimentation with gaming features.
The app is exploring the incorporation of player scores tied to their respective workplaces, potentially resulting in the ranking of companies based on their employees’ gaming performance.
This innovative approach gamifies the job-seeking experience and also fosters a sense of healthy competition among professionals.
As a subsidiary of Microsoft, LinkedIn’s goes into gaming raises questions about the extent of Microsoft’s involvement in this venture.
With Microsoft’s presence in the gaming industry, bolstered by entities such as Xbox and Activision Blizzard, speculation abounds regarding opportunities and potential collaborations. It has remained mum on Microsoft’s role in the gaming project.
By offering puzzle-based games tailored to professionals, the app seeks to transform job searching into a more enjoyable and interactive platform thereby enticing users to spend more time on the platform. The gamification of networking and career development to deepen relationships among users.
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The company’s venture into gaming shows the market trends, wherein social media platforms leverage gamification to bolster user retention and drive growth.
While platforms like Facebook have previously experimented with in-app games, the app’s targeted approach tailored to professionals sets it apart in a competitive space.
TechCrunch revealed the company’s plans to introduce gaming experiences tailored to its professional audience.
With titles like “Queens,” “Inference,” and “Crossclimb” in development, It seeks to leverage the growing popularity of puzzle-based games to enrich user interactions and elevate the platform’s overall experience.
Insights from app researchers, Nima Owji, underline the approach taken by LinkedIn in exploring the gaming industry.
Owji’s findings hint at innovative features such as organizing player scores by workplace, making way for a dynamic ranking system that showcases companies based on employee performance in these games.
A spokesperson from LinkedIn has confirmed the gaming initiative addressing the platform’s commitment to infusing fun and interactivity into the user experience.
While the Microsoft’s involvement remains undisclosed, the company’s presence in the gaming industry, with divisions like Xbox and Activision Blizzard, adds an advantage to LinkedIn’s way into gaming.
For users the integration of gaming presents a unique opportunity to engage with the platform in a multifaceted manner.
Beyond professional networking and job searching, users can now immerse themselves in entertaining puzzle games while forging connections and exploring career opportunities.
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