Uber Eats has unveiled its latest feature, a short-form video feed similar to TikTok. This is to boost restaurant discovery and offer users a glimpse into the culinary world directly from their mobile screens.
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Uber Eats’ new short-form video feed functions similarly to TikTok, presenting users with engaging snippets of restaurants showing their dishes.
Initially tested in New York, San Francisco, and Toronto, the feature is for a global rollout in the near future.
The videos, accessible via carousels across the app, provide an experience akin to browsing through a restaurant’s menu in person.
Upon clicking a video preview, users are transported into a vertical feed with culinary delights. From ice cream shops crafting Nutella milkshakes to Indian restaurants packaging meals, each video offers a glimpse into the world of gastronomy.
Users only encounter content from restaurants within their delivery radius. According to Uber Eats’ senior director of Product, Awaneesh Verma, early data suggests that users are more inclined to explore new dishes and culinary experiences through the platform.
The ability to visualize textures, portion sizes, and preparation methods fosters confidence and curiosity among consumers, driving experimentation and culinary discovery.
The video feed empowers merchants to shows their offerings organically, without incurring additional costs.
The company has its support for merchants through software and personalized growth recommendations.
With over 1 million merchants worldwide and a presence in 11,000 cities across six continents, Uber Eats is eager for exponential growth.
This initiative lies Uber Eats’ ambitious endeavor to curate a range of short-form videos showcasing the culinary prowess of local restaurants.
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From sizzling stir-fries to decadent desserts, these visually captivating snippets promise to capture users’ imaginations and ignite their appetites, all with a simple swipe of the screen.
The video feed places restaurants front and center, allowing them to tell their stories in a compelling and authentic manner.
By providing a behind-the-scenes look at the culinary process, these videos serve as a powerful tool for restaurants to connect with customers on a deeper level.
This initiative is also geared towards empowering restaurants to thrive in an increasingly competitive market.
Through personalized growth recommendations and revamped management software, the platform equips merchants with the tools they need to optimize their offerings, attract new customers, and ultimately, drive business growth.
Early indications suggest that the introduction of short-form videos has had an impact on user behavior, with individuals expressing a newfound sense of confidence in exploring new culinary delights.
By providing users with a visual preview of dishes, complete with details and mouthwatering visuals, Uber Eats plans to inspire a sense of culinary curiosity and adventure among its global user base.
While currently in the testing phase in select cities, including New York, San Francisco, and Toronto, Uber Eats’ short-form video feed holds promise for global expansion in the near future.
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