Nissan Motor Company has announced a business plan titled The Arc, plans to introduce a 30 new models by the end of fiscal year 2027. This strategy is designed to boost global sales volumes by an additional 1 million vehicles while focusing on cost-cutting measures to enhance profitability.
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Under The Arc, Nissan to diversify its product portfolio. Out of the 30 new models, 16 will be electrified, comprising eight all-battery electric vehicles (EVs) and four plug-in hybrids. With the goal of having electrified vehicles represent 60% of global sales by the end of the decade.
The launch of these new models will be distributed across regions and markets, including the Americas, China, Japan, Africa, the Middle East, India, Europe, and Oceania.
Each region will witness a tailored approach to meet local demands and market situation. The company plans to reduce production costs for next-generation electric vehicles by 30% by 2030.
Nissan is open to forging partnerships to drive innovation and address market challenges. Recent discussions with Honda regarding a collaboration in electric vehicles addresses Nissan’s approach to navigate industry disruptions.
In United States and Canada markets Nissan plans to introduce seven all-new models, revitalizing 78% of its passenger car lineup.
This includes the introduction of plug-in hybrids and e-Power models with the region’s growing demand for electrified vehicles. Nissan plans to roll out eight new-energy vehicles with a focus on the Chinese market.
This move shows Nissan’s commitment to compete effectively in the world’s largest automotive market and regain its foothold amidst intense competition.
Six new models are slated for introduction in Europe, with an effort to boost the sales mix of EVs to 40%. This shows Nissan’s response to regulatory frameworks and consumer preferences in the European Union.
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Nissan’s home market will witness a refresh of its portfolio, with five all-new models planned for launch. Nissan plans to achieve 70% electrification in Japan.
Nissan’s commitment to slashing production costs for EVs by 30% signals an approach to enhance competitiveness.
By leveraging advancements in modular manufacturing, battery innovations, and sourcing, Nissan plans to achieve cost parity between EVs and internal combustion engine models by 2030.
Of the 30 new models slated for release, 16 will be electric vehicles (EVs), marking an investment in sustainable mobility.
This is with Nissan’s vision of making EVs account for 60% of its global sales by the end of the decade, up from the previously stated goal of 55%.
The company aims to achieve this feat through a combination of all-battery-powered vehicles and plug-in hybrids, leveraging advancements in battery technology and powertrain efficiency.
Nissan’s dedication to reducing carbon emissions and fostering a greener automotive is evident in its electrification targets.
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Nissan’s roadmap to success encompasses an approach tailored to regions and markets worldwide. In the United States and Canada alone the company plans to introduce seven all-new models, revitalizing 78% of its passenger car lineup. This includes the rollout of plug-in hybrids and e-Power models.
In Europe, Nissan plans to launch six new models while boosting the sales mix of EVs to 40%. Similarly, in China, the company plans to roll out eight new-energy vehicles, capitalizing on the demand for electric and hybrid cars in the world’s largest automotive market.
An enabler of Nissan’s electrification goals is its focus on advancing battery technology. The company is actively working to slash EV production costs by 30% compared to current models, with an eye towards achieving cost parity between EVs and internal combustion engine vehicles by 2030.
This includes the development of upgraded lithium nickel manganese cobalt (NCM) batteries with enhanced charging speed and energy density, as well as the exploration of lithium iron phosphate (LFP) batteries for cost reduction.
Nissan is at the forefront of research into solid-state batteries, widely regarded as the holy grail of battery technology due to their potential for higher energy density and improved safety.
With plans to introduce solid-state batteries by 2028 or 2029, Nissan plans to set new benchmarks for performance and reliability in the EV segment.
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