FTC Fines Amazon For Privacy Violations with $30 Million for Ring and Alexa

Amazon has agreed to pay over $30 million to settle allegations of privacy violations by its Ring and Alexa divisions. The Federal Trade Commission (FTC) filed a lawsuit against Amazon’s Ring doorbell unit, claiming that it violated the FTC Act by engaging in unfair or deceptive business practices. Amazon settled the lawsuit by agreeing to pay $5.8 million and is required to delete customer videos and data collected prior to 2018.

In a separate suit, the FTC alleged that Amazon violated the Children’s Online Privacy Protection Act (COPPA) by retaining children’s information through Alexa profiles. Amazon will pay $25 million to settle that suit and will have to delete inactive child accounts and certain voice recordings and geolocation information. Both settlements are subject to court approval. Amazon denies violating the law but stated that the settlements put the matters behind them.

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FTC Fines Amazon For Privacy Violations with $30 Million for Ring and Alexa

Amazon, the global e-commerce and technology giant, recently reached settlements with the Federal Trade Commission (FTC) over privacy violations in its Ring and Alexa divisions. The FTC alleged that both Ring and Alexa violated consumer privacy laws, leading to unauthorized access to customer videos and the retention of children’s voice and geolocation data. The settlements require Amazon to pay a total of over $30 million in fines and refunds, implement stricter privacy measures, and delete certain data. This article aims to provide a comprehensive analysis of the cases, exploring the allegations against Amazon, the implications for consumer privacy, and the measures imposed by the FTC.

Alexa’s Child Privacy Violations

In a separate lawsuit, the FTC accused Amazon of violating the Children’s Online Privacy Protection Act (COPPA) and the FTC Act through its Alexa voice assistant. The complaint alleged that Amazon retained children’s voice and geolocation data for years, despite parents’ requests to delete the information. The FTC claimed that Amazon used the data for its own potential use, even though the company assured users they could delete voice recordings and geolocation information.

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The complaint highlighted Amazon’s failure to create an effective system to honor data deletion requests, preventing parents from exercising their rights under COPPA. The retention of children’s data raised concerns about privacy and the potential for misuse. The proposed settlement requires Amazon to delete inactive child accounts, certain voice recordings, and geolocation information. It also prohibits Amazon from using that data to improve its algorithms.

Ring’s Privacy Lapses

The FTC’s lawsuit against Ring focused on the alleged privacy lapses in its doorbell unit. The agency accused Ring of violating the FTC Act through unfair and deceptive business practices. It claimed that Ring compromised customer information by granting unnecessary access to customer videos to third-party contractors. The access allowed employees and contractors in Ukraine to view and download videos without technical or procedural restrictions. The FTC argued that Ring lacked privacy and data security training and failed to implement basic security measures to protect users’ information.

The lawsuit revealed alarming incidents where Ring employees allegedly accessed and viewed intimate videos from customers’ cameras. The company’s inadequate monitoring and detection systems made it difficult to determine the extent of inappropriate access. These lapses raised concerns about consumer privacy and the potential misuse of sensitive video data. The proposed settlement requires Ring to delete pre-2018 customer videos and associated data, along with work products derived from those videos.

Consumer Privacy

These settlements have broader implications for consumer privacy in the digital age. They underscore the necessity of transparency and user control over personal data. Consumers entrust their information to companies like Amazon with the expectation that it will be handled responsibly. The FTC’s actions reinforce the importance of holding companies accountable when they fall short.

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Moreover, the settlements shed light on the potential risks associated with voice-activated devices, especially in the context of children’s privacy. The retention of children’s voice recordings and geolocation data without proper safeguards raises concerns about the potential for abuse or unauthorized access. The FTC’s focus on protecting children’s privacy sends a clear message to companies that they must take stringent measures to safeguard sensitive data, particularly when it involves minors.

The settlements also highlight the need for companies to prioritize privacy by design, incorporating privacy features from the early stages of product development. As technology continues to evolve, companies must proactively address privacy concerns, implement robust security measures, and ensure that users have control over their data.


The FTC’s enforcement of COPPA is crucial for safeguarding children’s privacy online. COPPA establishes rules for collecting, using, and storing personal information from children under the age of 13. The allegations against Amazon’s Alexa highlight the need for companies to comply with COPPA and respect parents’ rights to control their children’s data.

The proposed settlement with Amazon reinforces the FTC’s commitment to enforcing COPPA and protecting children’s privacy. By requiring the deletion of inactive child accounts and implementing privacy measures, the settlement aims to prevent further violations and ensure that children’s data is handled appropriately.

In conclusion, the settlements between Amazon and the FTC over privacy violations in its Ring and Alexa divisions serve as a wake-up call for the tech industry and highlight the importance of consumer privacy protection. The allegations against Ring and Alexa revealed significant lapses in data security and privacy practices, leading to unauthorized access and retention of personal information.

The fines and requirements imposed by the FTC underscore the need for companies to prioritize user privacy and implement robust security measures. It also emphasizes the significance of regulatory bodies like the FTC in holding companies accountable for their actions and ensuring the protection of consumer rights.

As consumers continue to embrace smart home devices and voice assistants, it is essential for companies to earn and maintain trust by taking privacy seriously. Stricter regulations and more robust enforcement mechanisms are necessary to create a safer digital environment where personal data is treated with the utmost care and respect. Ultimately, the Amazon settlements serve as a reminder that protecting consumer privacy should be a top priority for companies in the ever-evolving digital landscape.

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