Adobe Firefly News was dominated by the announcement of the Firefly Video Model, now in a limited public beta release. This is the first-ever publicly available video model at commercial use, a feature that has been awaited.
Firefly’s entry into video AI follows the success of its image generation tools, which have produced over 13 billion images since March 2023.
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Major brands including PepsiCo, IBM and Deloitte have already embraced Firefly’s creative capabilities, optimizing their content workflows.
Adobe Firefly News revealed that Firefly is seeing adoption among enterprises that are keen to streamline creative production and explore new creative possibilities.
The Firefly Video Model introduces a tool for video editors in Premiere Pro: Generative Extend. This feature allows users to extend video clips seamlessly, filling gaps, improving transitions and ensuring perfectly timed edits.
Another update from the Adobe Firefly News is the rollout of Text to Video and Image to Video in the Firefly web app, available through a limited beta.
Creators can now generate stunning video clips from text prompts or static images, with advanced controls for camera angles, motion and zoom to finetune their videos.
These features are designed to empower video editors, providing them with creative tools that reduce the time spent on labor-intensive tasks while increasing output quality.
Adobe Firefly News also shows advancements in the Firefly Image Model, with the latest version, Firefly Image 3, providing image generation at speeds up to 4x faster.
For vector designers, the Adobe Firefly News introduced advancements to the Firefly Vector Model. Features such as Generative Shape Fill, Generative Recolor and Text to Pattern have been enhanced.
Another feature is the Generative Workspace in Photoshop, where designers can ideate, brainstorm and iterate on visual concepts in real-time. With this new workspace, users can leverage the power of Firefly to create stunning visuals faster, as revealed in the Adobe Firefly News.
Adobe also previewed Project Concept, a new feature that supports multiplayer, collaborative creative development. This allows creative professionals to work together in real time, remixing images on a shared canvas.
On the enterprise side, Adobe Firefly News revealed new Firefly Services designed to scale production workflows for large-scale content creation. These new services include Dubbing and Lip Sync, which uses AI to translate spoken dialog into different languages while maintaining the original voice’s tone and matching lip sync.
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Bulk Create is another new tool introduced in the Adobe Firefly News. It is designed for creative professionals who need to process large volumes of images.
This service allows for batch editing tasks such as resizing and background removal, speeding up production workflows for teams working on large projects.
All Firefly models are trained on licensed content including Adobe Stock and public domain content, ensuring that generated content is commercially safe.
The use of Content Credentials ensures transparency in the use of AI, acting like a nutrition label to show how content was created and edited.
The Adobe Firefly News mentioned some statistics, since its initial beta in March 2023, Firefly has been used to generate 13 billion images. The model’s adoption has skyrocketed with 6 billion of those images created in just the past six months.
Adobe’s Firefly technology has been integrated across its Creative Cloud suite including Photoshop, Illustrator, Express, Substance 3D and now Premiere Pro.
Firefly supports text prompts in over 100 languages, opening up access to creators from diverse linguistic backgrounds worldwide.
With the release of the Firefly Video Model, Adobe has leapfrogged competitors such as Meta, Google and OpenAI, who are still in the development stages of their own AI video generators.
Creators interested in testing out the Firefly Video Model can join the waitlist for the limited public beta via the Firefly website, as per Adobe Firefly News.
During this beta phase, video generations will be available for free, offering early access to tools that will likely become essential to workflows.
The innovations announced in the Adobe Firefly News point to a bright future for creative professionals with tools that empower creators to explore new horizons in digital art and content creation.
The commercial safety and ethical foundation of Firefly’s models give users peace of mind as they adopt these advanced AI capabilities.
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