Amazon Studios has launched a new syndication business called Amazon MGM Studios Distribution, which will focus on selling original series and films, as well as content from the MGM library, to other outlets. This move by Amazon to launch a syndication business for its content is reminiscent of traditional TV studios that sell their programs to other networks for broadcast. Amazon’s decision to launch this business underscores its desire to monetize its content beyond its own streaming service.
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The Launch of Amazon MGM Studios Distribution
According to The Hollywood Reporter, Jen Salke, head of Studios, said in a statement that the launch of Amazon MGM Studios Distribution reinforces the company’s commitment to delivering the best content to audiences around the world. Chris Ottinger, who has led MGM’s distribution team for over a decade, will head the new unit. The first titles to be made available to MGM distribution partners worldwide include feature films like “Coming 2 America,” “The Marvelous Mrs. Maisel,” and “The Tomorrow War,” as well as TV series “Hunters” and “Goliath.” MGM TV titles like “Fargo,” “The Handmaid’s Tale,” and “Vikings” are also part of the lineup.
What is Amazon MGM Studios Distribution?
Amazon MGM Studios Distribution is a new unit that has been launched by Amazon Studios, which will focus on selling original series and films, as well as content from the MGM library, to other outlets. The unit will tap the company’s library of 4,000 films and 17,000 TV episodes, including originals produced by its Amazon Studios division, such as Borat Subsequent Moviefilm and The Marvelous Mrs. Maisel, the company said in a release.
The first titles to be made available to MGM distribution partners worldwide include feature films like “Coming 2 America,” “The Marvelous Mrs. Maisel,” and “The Tomorrow War,” as well as TV series “Hunters” and “Goliath.” MGM TV titles like “Fargo,” “The Handmaid’s Tale,” and “Vikings” are also part of the lineup.
The move by Amazon to launch a syndication business for its content is reminiscent of traditional TV studios that sell their programs to other networks for broadcast. Amazon’s decision to launch this business underscores its desire to monetize its content beyond its own streaming service.
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What does this mean for Amazon and the industry?
Amazon’s decision to launch a syndication business for its content is a significant one, as it shows that the company is looking to expand its reach beyond its own streaming service. By making its content available on other platforms, Amazon is hoping to generate additional revenue streams, while also reaching a wider audience.
This move by Amazon also reflects a broader trend in the industry, as entertainment giants like Warner Bros. Discovery Inc. have been licensing more of their content to third parties as a way of generating additional revenue. With the launch of Amazon MGM Studios Distribution, Amazon is joining the ranks of these companies, as it looks to monetize its vast library of content.
The launch of Amazon MGM Studios Distribution also comes on the heels of Amazon’s acquisition of MGM Studios for $8.5 billion last year. The acquisition gave Amazon access to a vast library of films and TV shows, as well as the rights to popular franchises like James Bond. With the launch of Amazon MGM Studios Distribution, Amazon is looking to capitalize on this acquisition by making its content available to a wider audience.
What are the benefits of Amazon MGM Studios Distribution?
There are several benefits to Amazon’s new syndication business. For one, it will allow the company to generate additional revenue streams by making its content available on other platforms. This will help Amazon to diversify its revenue streams and reduce its reliance on its own streaming service.
In addition, by making its content available on other platforms, Amazon will be able to reach a wider audience. This will help to increase the visibility of its content and potentially attract new customers to its streaming service.
Another benefit of Amazon MGM Studios Distribution is that it will allow the company to better monetize its vast library of content. By making its content available on other platforms, Amazon will be able to generate additional revenue streams from content that might otherwise go unused.
What are the challenges of Amazon MGM Studios Distribution?
While there are certainly benefits to Amazon’s new syndication business, there are also some challenges that the company may face. One challenge is that by making its content available on other platforms, Amazon may risk cannibalizing its own streaming service. If customers can access Amazon’s content on other platforms, they may be less likely to subscribe to Amazon Prime Video.
In addition, Amazon may face stiff competition in the syndication market. Other major entertainment companies, such as Warner Bros. Discovery and Disney, are also licensing their content to third parties, which could make it more difficult for Amazon to stand out in a crowded market.
Furthermore, there is always a risk that the quality of Amazon’s content may be diluted if it is made available on too many platforms. If Amazon’s content is licensed to too many outlets, it may be harder for the company to maintain quality control over how its content is distributed and presented.
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The Unit Will Tap the Company’s Library
The unit will tap the company’s library of 4,000 films and 17,000 TV episodes, including originals produced by its Amazon Studios division, such as Borat Subsequent Moviefilm and The Marvelous Mrs. Maisel, the company said in a release Monday. The originals will be offered on other outlets after their initial run on Prime Video.
Amazon’s $8.5 Billion Acquisition of MGM
Amazon’s move follows the company’s $8.5 billion acquisition last year of the Metro-Goldwyn-Mayer Inc. film studio, home of James Bond and other franchises. Amazon is committing as much as $1 billion for films which will be released in theaters, further evidence that new media companies are embracing traditional Hollywood distribution models.
Monetizing Content Beyond Streaming
After a number of years of reserving their programming for their own streaming services, entertainment giants like Warner Bros. Discovery Inc. have been licensing more of their content to third parties as a way of generating additional revenue. Amazon’s move to monetize its content beyond its own streaming service follows this trend.
Breaking Through the Current Sales Mold
Chris Ottinger, who is leading Amazon MGM Studios Distribution, said that the distribution of Amazon Originals for Studio is an “exciting opportunity” to bring fresh, never-before-available quality content to global audiences. The new unit will create custom packages that fulfill clients’ individual content needs, breaking through the current sales mold.
The L.A. Screenings Market Launch
Amazon MGM Studios Distribution will make the programming available to rent or buy on other services and on airplanes. It will also license the shows to foreign TV networks. Amazon MGM Studios Distribution is set to launch at the L.A. Screenings market later this month.
The Future of Amazon MGM Studios Distribution
With the launch of Amazon MGM Studios Distribution, Amazon is poised to become a major player in the global content distribution market. The company’s vast library of original content and MGM’s extensive library of films and TV shows give Amazon a competitive advantage. Amazon is likely to see significant revenue growth from this new business.
Conclusion
Amazon’s launch of a syndication business for its original series and films represents a major step forward in the company’s strategy to monetize its content beyond its own streaming service. The move comes after a number of years of reserving their programming for their own streaming services, and is a clear indication that entertainment giants like Amazon are embracing traditional Hollywood distribution models.
With the launch of Amazon MGM Studios Distribution at the L.A. Screenings market later this month, Amazon is positioning itself to become a major player in the global content distribution market, offering its vast library of original content and MGM’s extensive library of films and TV shows to a wider audience. The success of Amazon MGM Studios Distribution will likely depend on its ability to create custom packages that meet the specific needs of clients, and its willingness to break through the current sales mold. If successful, Amazon’s move into content syndication could provide significant revenue growth and further solidify its position as a major player in the entertainment industry.
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