Tavi Gevinson has always been the center of attention—and not in a conceited way. Instead, she’s been catching the eyes of many since her career took off at the ripe age of 12, when she launched personal fashion blog Style Rookie. Just three years after its creation, the youth switched paths to launch Rookie, an online magazine for teenage girls. After spending the last few years as a writer and editor for the now-inactive magazine, Gevinson has added actress, cover star, published author, podcast host, and runway front-row-sitter to her arsenal of roles. In an interview with Vanity Fair, the 25-year-old Gossip Girl reboot sat down with journalist Kenzie Bryant to share it all.
Perhaps Gevinson’s long-standing fame can be credited solely to her Rookie empire—which saw thousands of essays, interviews, playlists, and anything else imaginable for an advice-seeking teenage girl. In 2018, she made the executive decision to shut down the site, realizing that she was getting older, but the site’s teenage audience remained the same.
Of her decision, Gevinson says she was never concerned with fame—she never even sought it in the first place. Instead, she was far more interested in reinventing herself. She’s a go-getter for the sake of quenching her passions—her latest Kate Keller role included. “Once you’re [known]… you can walk away and accept a huge kind of disconnect or you can keep redefining yourself and fight the losing battle of trying to gain control over how you are seen,” she told Bryant. “I wouldn’t have done Gossip Girl if maintaining a certain kind of anonymity and a level of publicness that I feel pretty comfortable with was more important to me than doing the show.”