In the past decade, the automotive industry has seen more disruption than many other industries, from manufacturing, autonomous driving to electric vehicles.
But the most prominent change has been in the experience of drivers and passengers. Vehicles are transitioning from being hardware-defined to a software-defined machine. Three powerful trends — electrification, automation, and connectivity — are reshaping customer expectations and driving manufacturers to increasingly turn to software solutions to address them.
Most of the use cases that exist today support limited Infotainment, navigation and telematics capabilities.
Future user-cases are going to be around an integrated ecosystem – vehicle to anything (V2X) integrations and software updates. These are expected to drive user opt-in for subscription-based features, increase monetisation opportunities for automotive OEMs and improve passenger safety. Due to the nature of these use-cases, they require critical connectivity.
Tata Communications is working in this area by investing in private 5G network technology, to support testing of assisted/ autonomous vehicles of the future. Tata Communications expects 5G, and LP-WAN technologies, such as LTE Cat-M and Narrow Band IoT to become increasingly critical in support of connected vehicle use cases.
Moreover, Tata Communications MOVE Intelligent Connected Vehicle Platform has been developed keeping in mind the requirements of modern software-focussed vehicles. It has features that optimises software over the air (SOTA) updates, to improve the success rates for SOTA activity. Tata Communications MOVE AI-engine detects network connectivity issues (signal strength, quality, availability) and activates a back-up profile to always keep the vehicle connected to the optimum network.
The platform supports vehicle deployment in 190 countries and territories, with access to 700+ mobile network operators. This enables the platform to collate information from multiple sources to:
a)provide optimum quality of services for each use case and location
b)offer in-depth insights as well as use predictive analysis to provide best customer experience
Q Where do you see the Indian passenger car market in terms of adopting connected car features?
Tech-savvy Indian consumers are embracing change and expect the automotive OEMs to enhance their driving experience to ensure passenger and vehicle safety. In the case of electric vehicles specifically, consumers want to keep a check on battery health to avoid any problem and potential hazards and expect fuel-efficiency with smart navigation techniques and efficient power consumption.
Q: Can you please give us a few global examples of cars that deploy Tata Communications’ MOVE automotive connectivity platform?
A luxury European carmaker has deployed their connected cars on the road in 60 countries using Tata Communications MOVE. The manufacturer has implemented dual-eSIM in the vehicles to support different use cases – one SIM for telematics and the other for navigation and infotainment services. This approach simplifies the billing process and optimizes cost for the company. It also ensures that local profiles can be selected and switched easily over-the-air anytime, anywhere.
A single API abstraction layer provides seamless operations across different mobile network operators and between SIM vendors, for ease of integration. Our access to 700-plus mobile network operators ensures there is no dependency on a single network. The Tata Communications MOVE AI engine enables dynamic switching between mobile networks, to maintain optimum quality of service.
With our solution, the vehicle manufacturer was able to launch new connected car services initially in 60 countries where currently 200,000-plus cars are actively using in-vehicle services. With average data consumption of more than 1.2 GB/vehicle/month, vehicle owners are enjoying enhanced in-vehicle features and access to infotainment services.
The company extends additional connected car services to 10% of heavy data users.
The car manufacturer won an award at CES 2020, for being the ‘World’s First’ to host the first-ever automotive dual embedded-SIM (eSIM) vehicle connectivity architecture.
Q: How did Tata Communications perform in the financial year 2020-21?
FY21 was a good year for us. We posted a profit of INR 1,251 crore for the complete year, the highest in 11 years. This was achieved by the strong operating performance during the year. Data services revenue grew by 4.5% YoY and our consolidated EBITDA also saw an increase of 29.5% YoY.
This performance is the testament of our customer-first approach in the business strategy. Our teams have gone the extra mile in delivering benchmark level Net Promoter Score (NPS) in a challenging year and we are committed to execution to deliver on our strategy.
Q: What is the company’s business strategy? Where does the key demand come from?
Tata Communications is a global digital ecosystem enabler, offering world-class solutions including cloud, mobility, Internet of Things (IoT), collaboration, security, and network services to organisations across different geographies and industries. With our solutions-orientated approach, proven managed service capabilities and cutting-edge infrastructure, we enable the digital transformation of our customers globally, including 300 of the Fortune 500 companies.
At the beginning of FY21 we embarked on a new business strategy of redesigning and repositioning our solutions keeping our customers at the centre of our operations. The underlying principle of this strategy is to stay relevant to the customers’ digital ecosystem through our products and to be able to integrate multiple products and service capabilities to deliver holistic solutions for our customers.
Enterprises are adopting internet-first, cloud-first strategies, to ensure growth of their business. For this they need a trusted strategic partner who can take care of their complete digital ecosystem and enable them to focus on their core business. Network and connectivity services play an important role in the orchestration of the ecosystem.
As a global organisation that carries over 30% of the world’s internet routes, along with our recognition among the leaders in the Gartner Magic Quadrant for Network Services, Global, for eight consecutive years, we are in a strong position to play the role of a trusted partner for our customers in their digital transformation journey.
We provide global embedded device connectivity to enterprises that are looking to deploy IoT connected devices. As businesses look at cross-border growth, they need a mobility service provider that has global reach and can offer seamless and secure connectivity on the move. With access to more than 700 global mobile network operators and reach in more than 200 countries and territories, Tata Communications can enable enterprises across multiple sectors – from automotive to aviation, from manufacturing to logistics– to leverage the full potential of IoT and connected devices and deliver enhanced experience to their employees and end-consumers.
News source- Economic Times