Stout fashion student designs spring collection for global retailer SHEIN

Stout fashion student designs spring collection for global retailer SHEIN

niversity of Wisconsin-Stout senior Kalia Moua has created a 20-piece line of spring clothing for an international company that shouts “fierce, fun and flirty.”

Moua, of Eau Claire, who is majoring in fashion and retail, designed the line for SHEIN, a trendy, fast fashion e-commerce platform that offers women’s wear as well as men’s apparel and children’s clothes, accessories, shoes, bags and other fashion items. The company ships to over 220 countries and regions worldwide. With websites supporting the United States, Spain, France, Russia, Germany, Italy, Australia and the Middle East, SHEIN ships from many globally positioned warehouses.

“Fashion has always been a part of me,” Moua said. “Since I was about 7 years old, I knew the only thing I could see myself doing in the future was something with clothes. Until this day, I still do not see myself doing anything else but fashion.”

Growing up in Eau Claire about a block from a thrift store, Moua would go shopping there with her family or even by herself. “I would buy the most random clothing that all my siblings would tease me about how weird I was,” Moua recalled. “Since then, I have been always looking for the most unique pieces. I feel you can only find the true, one-of-a-kind pieces at thrift stores.”

After making a thrift store find, Moua would alter the clothing, sometimes combining garments, to make unique pieces that expressed her fashion interests.

“My creations as a kid were rarely a success because I didn’t know how to sew and I was too impatient to hand sew,” Moua said. “I fondly remember that I would always try to alter my clothes to fit me or remove trims like a zipper and then add a newer and bolder zipper. I also recall shortening a maxidress into a miniskirt.”

After starting at Chippewa Valley Technical College to complete her general education classes, Moua transferred to UW-Stout to earn her bachelor’s degree.

“I picked UW-Stout because it is affordable and it was the closest school to me that has a fashion design program,” Moua said. “I love all the technical concepts I am learning in all of my apparel classes. I believe the knowledge I have and will continue to gain from these classes is what employers are looking for.”

Last fall, Moua was told by a friend, who used to work as a stylist for SHEIN, about an opportunity to collaborate on a collection, and Moua quickly contacted SHEIN.

“They liked my portfolio and wanted to work with me,” Moua said, noting SHEIN targets young and stylish women with affordable clothing. “I sent them a total of about 20 designs, and they agreed to produce all of them. The theme I wanted to follow was bright spring colors that shout out fierce, fun and flirty.”

Moua’s clothing line is named Sayndo. It is short for do what you say and say what you do. That was a motto her father, Nhia Shoua Moua, who died in 2017, lived by and instilled in his children. “It means to stick with what you promise and follow your passions,” Moua said, noting she has nine siblings.

Source- LC Tribune

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