Lionsgate Play Inks Deal With Indonesian Telecom Giant Telkomsel

Lionsgate Play Inks Deal With Indonesian Telecom Giant Telkomsel

Hollywood content coming to the country via the streaming service includes film franchises like ‘The Hunger Games,’ as well as such TV series as ‘Mad Men’ and ‘The Spanish Princess.’

Lionsgate’s Starz has inked a deal in Indonesia that will boost the local footprint for its regional streaming service Lionsgate Play via a strategic partnership with telecom giant Telkomsel.

Under the deal, financial terms of which were not disclosed, Lionsgate Play’s content will be made available to Telkomsel’s subscribers in a variety of special offers linked to their existing accounts. Telkomsel subscribers also will get a sneak preview of Lionsgate Play’s library of movies via Maxstream, the telecom’s in-house video application.

Lionsgate Play, a service co-created by Lionsgate India and Starz, was previously only available in India, where it offers consumers a collection of Hollywood content spanning blockbuster films and popular series. The service announced plans in January to roll out in Indonesia, where all library and Indian original content would be made available with Bahasa subtitles.

Among the Hollywood content that Starz is bringing to Indonesia via the Lionsgate Play service are films like The Hunger Games, The Aviator and The Twilight Saga, as well as popular Lionsgate and Starz TV series like Mad Men and The Spanish Princess.

Said Rohit Jain, Starz managing director of emerging markets in Asia: “We are delighted to partner with Telkomsel, a leading digital telecommunications company in Indonesia with tremendous reach and distribution expertise to expand Lionsgate Play’s offering of compelling, exceptionally curated premium content and a great user experience to all of our shared customers.”

Added Nirwan Lesmana, a vp at Telkomsel: “We are very excited about this collaboration. As a leading digital telco company in Indonesia, Telkomsel is committed to consistently provide customer-centric digital lifestyle services and becoming the home of entertainment for the Indonesian people that will open up more access to world-class digital entertainment.”

News Source: HollywoodReporter

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