KFC to continue expanding its restaurant network in India despite COVID-19 disruptions – News 24-7 Live News 24-7 Live
KFC to continue expanding its restaurant network in India despite COVID-19 disruptions

KFC to continue expanding its restaurant network in India despite COVID-19 disruptions

KFC India, which opened around 30 new restaurants last year during the peak of the COVID-19-induced disruptions, is looking at adding new outlets this year too as it looks to enhance access of the brand to its consumers.

US-based fast food chain KFC will continue to expand its restaurant network in India despite the coronavirus pandemic bringing structural changes in the business, believing the country to be a growth market in the coming years, according to a top company official. KFC India, which opened around 30 new restaurants last year during the peak of the COVID-19-induced disruptions, is looking at adding new outlets this year too as it looks to enhance access of the brand to its consumers.

“Our intent is definitely to keep growing the brand. One of our biggest strategic pillars is what we call as access. We have to ensure that access to the brand continues to grow for the consumers, both physical and digital,” KFC India Managing Director Samir Menon told .

Despite the COVID-19 disruptions, he said, “We actually have more restaurants now than we had in pre-COVID. During the course of the year, our franchisees have opened new restaurants. So we actually are a bigger business now than we were in pre-COVID in terms of number of restaurants.”

Before COVID-19 hit, KFC India had a restaurant count of about 450 and at present it has over 480 restaurants in more than 130 cities across India.

“We believe very strongly in the India story and we don’t really have any doubt that India is definitely going to be a growth market for KFC in the coming years. Definitely, it was a tough year but it hasn’t deterred us from that intent,” Menon emphasised.

News Source:- Business Today

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