New Delhi: Felix Bräutigam, head of sales & marketing, Jaguar Land Rover, has left the company. This is the second top executive’s exit that comes amid the new CEO Thierry Bollore’s revamping business strategy for the UK automaker.
According to a recent report by Automotive News Europe, JLR said in an email statement on Monday that Bräutigam “has decided to leave Jaguar Land Rover to explore new opportunities.”
Bräutigam joined JLR in January 2018 as the chief marketing officer and member of the Board of Management. Later, he was appointed to the new position of chief commercial officer and member of the Board of Management in April 2018.
Bräutigam was responsible for all global sales and marketing activity on both the Jaguar and Land Rover brands. He supervised the launch of the Jaguar I-Pace electric crossover and the new Land Rover Defender.
He joined JLR from Porsche where he was the vice president of Europe, responsible for 51 markets. His career began at General Motors and included stints at Saab, Vauxhall and Opel.
He altered JLR’s sales approach in China, where its sales had collapsed, by cutting volume and reducing discounting.
Bräutigam studied at Mannheim University gaining a Diploma in Business Administration specialising in Marketing and Industrial Engineering. He also holds an MBA from Western Illinois University, where he specialised in Marketing, Finance and Entrepreneurship.
In February, CEO Thierry Bollore unveiled a new business strategy for JLR to boost profitability. He made the Jaguar brand all-electric and targeted Bentley and Porsche as rivals instead of BMW, Audi and Mercedes-Benz.
Bollore is also the former CEO of Renault. JLR has revamped its business model under his new business plan called “Reimagine”.
Jaguar will focus on upmarket electric models costing the equivalent of GBP 100,000 (USD140, 000) instead of replacing its internal combustion engine (ICE) models when they come to the end of their life cycle and instead Bollore also announced GBP 1 billion of investment into the planned Modular Longitudinal Architecture electrified platform that had been designed to underpin the bulk of future Land Rover and Jaguar models.
In May, Julian Thomson, design director, Jaguar quit the brand. Thomson’s resignation came after Land Rover’s former head of design, Gerry McGovern, was promoted in November to oversee design at the Jaguar and Land Rover brands.
News source- Economic Times