According to a media release from the company on Monday, Hoornik will begin his new role with immediate effect, helping to drive innovation within Jaguar Land Rover, and realise the potential of the business’s Reimagine strategy.
He will be responsible for all global sales and marketing activity on both the Jaguar and Land Rover brands. His role will also include brand positioning, current and future product planning, customer relationship management, marketing communications, brand experience strategies, global sales and customer service, and supporting future growth, the company statement said.
Hoornik, who will take a seat on the board of directors, has spent eight years at Dyson as chief commercial officer, and has also held senior roles for Sony, Sony Ericsson, and HTC.
He will succeed Felix Bräutigam, who has decided to leave the company. Bräutigam is the second top executive’s exit that comes amid the new CEO Thierry Bollore’s revamping business strategy for the UK automaker.
In May, Julian Thomson, design director, Jaguar quit the brand. Thomson’s resignation came after Land Rover’s former head of design, Gerry McGovern, was promoted in November to oversee design at the Jaguar and Land Rover brands.
Thierry Bollore, chief executive officer, JLR said, “Lennard is an excellent addition to our business and is a hugely experienced leader in bringing products to market in exciting new ways. Innovation has been a key thread in his career, making him perfectly placed to realise the potential of our Reimagine strategy.”
As per the company, the Reimagine strategy is designed to help JLR achieve zero tailpipe emissions by 2036 and net zero carbon emissions across supply chain, products and operations by 2039.
News source- Economic Times