Indian sports industry declined 34% last year – News 24-7 Live News 24-7 Live
Indian sports industry declined 34% last year

Indian sports industry declined 34% last year

NEW DELHI: The size of the Indian sports industry fell by 34% in 2020, said a report by GroupM ESP, the entertainment, esports and sports division of GroupM India, as lockdowns in the early part of last year brought the business to a standstill.

Revenues from sponsorship, celebrity endorsement and media spending on sports properties fell to ₹5,894 crore in 2020 from ₹9,000 crore in the previous year, the report said.

News source:mint

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