The technology intervention by IFFCO Kisan also allowed institutional buyers like food processing industries and exporters to trace the quality of the produce assessing through a QR code, he said, adding that this helped increase the value of the crops.
Encouraged by over 90% accuracy in monitoring crops and guiding farmers through technology, IFFCO Kisan, a value-added service provider, plans to expand a pilot project on advisory services, aimed at increasing quality, yield and income of farmers.
“Farmers need to know problems on three-four major issues like water requirement, seeds, fertiliser and pests and a timely information and intervention proved to have helped increase the productivity and value of crops,” said Sandeep Malhotra, chief executive officer (CEO) of IFFCO Kisan. About 1,500 farmers were covered under a pilot project for five crops — wheat, paddy, soyabean, cotton and ginger — in select districts of Madhya Pradesh and Karnataka, he said.
News Source:- Financial Express