Hero MotoCorp sets up separate vertical to sell Harley motorcycles

Hero MotoCorp sets up separate vertical to sell Harley motorcycles

Hero MotoCorp said that it has set up a separate vertical to sell Harley-Davidson vehicles, months after the US company exited India. The company has named Ravi Avalur as the Business Unit Head of the new vertical. Hero also on-boarded 11 existing Harley-Davidson dealers across various cities and commenced wholesale dispatches of Harley products to dealers from January 18.

Hero on Wednesday also named Ravi Avalur, head of strategy and international business at engine components producer Cooper, as the head of its Harley business. He had previously headed the Indian unit of Italian motorcycle brand Ducati.

News source : Reuters

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