Google searches mirror new normal: WFH jobs, e-courses

Google searches mirror new normal: WFH jobs, e-courses

According to Google’s trends data with a time range of 2004 to present, peak interest in the phrase was recorded in July 2020, following a sharp upward slope, which began forming February 2020 onwards.Internet search queries — “work from home jobs”, “online course”, “how to sell online” and “certificate course” — were among those recording highest growth in India during 2020 compared with 2019, according to Google’s annual ‘Year in Search’ report for 2020.

While the query “work from home jobs” saw a 140 per cent growth in 2020 over 2019 across India, the phrase “online course” saw 85 per cent growth. Searches for “certificate course” saw 50 per cent on-year growth and “how to sell online” saw over 65 per cent increase in searches.

On March 25, 2020, the Central government implemented a lockdown that forced companies to shut their offices, and this compelled staff to work from home. Also, thousands of employees who lost their jobs were also confined to their homes as a result of the lockdown — something that would explain the surge in search queries for “work from home jobs” on Google.

News Source: Indian Express

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