Google Search business booms on Covid reopening marketing blitz – News 24-7 Live News 24-7 Live
Google Search business booms on Covid reopening marketing blitz

Google Search business booms on Covid reopening marketing blitz

Google’s results, showing a surge in ad sales related to travel and retail, offered a glimpse of online spending in a post-pandemic world: Businesses are boosting digital marketing to capture a public eager to resume something resembling normal life again.

Google parent Alphabet Inc. said first-quarter revenue, excluding payments to distribution partners, came in at $45.6 billion, pummeling Wall Street estimates. The company also unveiled a big new share buyback, sending the stock up more than 4% in extended trading.

Covid-19 restrictions have limited travel and trips to physical stores, two key areas of Google’s search business. However, Alphabet shares are up more than 30% this year on optimism vaccinations in the U.S. are reviving these activities. The company is also pushing further into e-commerce, but still lags behind rival Amazon.com Inc.

News Source: Hindustan times

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