Continuing from April, there were sustainable efforts galore in May too. Now, even rivaling brands like Adidas and Allbirds shake hands when it comes to circular innovations that are best tackled together. Brands and retailers continue offering consumers more sustainable choices and it is heartening to see that young designers have more choices too when it comes to finding sustainable fashion courses or information about being more environmentally conscious. Last but not least, the number of podcasts on the subjects also rose with listeners being spoiled for choice. This month, FashionUnited is highlighting 28 sustainable initiatives that were presented in May 2021.
LVMH and UNESCO MAB (Man and Biosphere) recently announced the launch of a joint project to combat deforestation in the Amazon, which is a major threat to the region’s precious ecosystems.The initiative is part of the Group’s own program LIFE 360 (LVMH Initiatives For the Environment), through which it is committed to contributing to the rehabilitation of five million hectares of habitat for flora and fauna across the world and to limiting the environmental impact of its activities.
Fast fashion retailer Primark has partnered with innovative sustainable textile producer, Recover on a new leisurewear collection for women made using recycled materials as part of its Primark Cares range.